Apps
Software for one job, done properly.
Not an agency with a stack of frameworks looking for something to build. A small company that makes things it uses itself, and will build one for you if the job is right.
How we work
Small finished things beat big unfinished ones. Everything below comes from building our own.
It has to be used, not demonstrated
Everything here is in daily use by somebody who is not us before we call it finished. That is the only test that has ever told us the truth.
It works on a phone first
Add it to the home screen and it behaves like an app. No app store, no review queue, no waiting a week to fix a typo.
It is yours
Your data, exportable, on infrastructure you could take over. Nothing held back to keep you paying.
Built where you can see it
You watch it being built rather than seeing it at the end. The things that turn out to be wrong are far cheaper to find in the first week.
Small enough to answer the phone
The person who built it is the person who picks up. There is no tier above you to escalate to, because there is nobody else.
We will say no
If an app is not what you need, or a spreadsheet would do it, we will tell you. It costs us a job and saves you a year.




Real screens, on a real phone. Everything feeds the family chat on the left: dates, photos, meals and the holiday planner all post into it, and anything that does not concern everybody moves off into a breakout.
The app is in daily use by one family, so their name, their photographs and their children are blurred or cropped out of every one of these. Two of the four are from a test family for the same reason. Nothing else is altered.
Got something that needs building?
Book a 15 minute chatWhat we have built
Second Pair
The assistant and the diary this site is about. Answering real enquiries for real businesses every day, including at three in the morning.
Family APP!
A private hub for one family: chat, photos, a shared calendar, meal plans and an AI holiday planner. Built because we wanted it at home, and in early access now.
Yours
If you have a job that software would genuinely fix, we would like to hear about it. If it would not, we will say so.
Family APP! has a page of its own, in its own colours, because it is for families rather than for businesses.
Have a look at Family APP!Tell us what you are trying to fix.
Fifteen minutes on the phone. Priced per job and agreed before anything starts, and we will tell you honestly if software is not the answer.
